Ripple
How Alkimi delivered a 76% cost reduction on CPL for one of the world's leading blockchain payments companies.
Key Results
$9.41
Cost Per Land
76%
Cost Reduction vs Target
3x
More Efficient Than Target
Client
Ripple Global blockchain payments network
Vertical
Crypto · Finance
Flight Dates
October · December 2025
Formats
Standard Display
Markets
United Kingdom, United States, Switzerland
Buying Model
Cost Per Land (CPL) optimisation
KPI Targets
$40 CPL
Campaign Objective
Drive qualified traffic (lands) to Ripple's website across three key markets
The Challenge
Ripple needed to drive high-quality traffic to their website across three distinct geographic markets (UK, US, Switzerland).
The challenge was twofold: reaching the right audiences in a category where Crypto doesn't do much across mainstream publishers and doing so cost-efficiently against a $40 CPL target that already reflected competitive market rates.
Premium financial publications (Bloomberg, WSJ, Financial Times) to reach institutional and retail finance audiences already engaged with financial content.
Specialist crypto and Web3 publications to target audiences with existing blockchain literacy and interest, capturing users further down the consideration funnel.
The Alkimi Approach
3x
CPL of $9.41 achieved against a $40 target — 3x reduction in acquisition costs
↑ Time on site
Website Analytics confirmed Alkimi-driven users spent more time on Ripple's site vs. other channel sources
Dual-publisher
Finance + Crypto strategy balanced reach with intent, capturing both new-to-crypto and crypto-native audiences
Expanded Contract
Campaign success led to a renewed and expanded IO for 2026, including a move into CTV with a Brand Lift Study