TikTok
How Alkimi's hyper-targeted display campaign in Paris delivered 7x CTR growth for TikTok's B2B platform.
Key Results
7x
CTR Growth
0.68%
Peak CTR
0.13%
Starting CTR
Client
TikTok B2B Platform
Vertical
B2B · Social Media Platform
Flight Dates
September · November 2025
Formats
Standard Display
Markets
Paris, France
Buying Model
CPM with CTR optimisation
KPI Targets
CTR above benchmark, brand awareness
Campaign Objective
Drive awareness and engagement for TikTok's B2B advertising platform among marketing decision-makers.
The Challenge
TikTok's B2B platform needed to reach marketing decision-makers in the highly competitive Paris market where reaching the right professional audience at scale presents unique challenges.
The challenge was to drive meaningful engagement (measured by CTR) among a niche B2B audience in a single city, requiring hyper-precise targeting and continuous optimisation to improve performance week-on-week.
City-level targeting focused exclusively on Paris, ensuring every impression reached users within the target market geography.
Continuous performance monitoring and optimisation drove CTR from 0.13% at launch to 0.68% peak — a 7x improvement over the campaign flight.
Premium business and marketing publications selected to reach marketing professionals and advertising decision-makers.
The Alkimi Approach
7x
CTR improved from 0.13% to 0.68% through continuous week-on-week optimisation
City-level
Geo-precision targeting ensured 100% of impressions reached Paris-based users
6.8x
Peak CTR of 0.68% exceeded 0.10% industry benchmark by 6.8x
50%
Ad recall among exposed users, demonstrating strong creative impact