Samsung
How Alkimi's video campaign and AI Visibility Study helped Samsung maintain dominant brand presence in the age of AI-powered search.
Key Results
80%
AI Visibility Score
76/100
Sentiment Score
#2
AI Position
Client
Samsung
Vertical
Technology · Consumer Electronics
Flight Dates
December 2025 · January 2026
Formats
Video (Pre-roll)
Creatives
4 executions
KPI Targets
Brand awareness, CTR above 0.10% benchmark, VCR above 75% benchmark
Campaign Objective
Drive awareness for Samsung Galaxy devices through premium video placements
The Challenge
With traditional search volumes declining by 30% as consumers increasingly turn to AI assistants (Claude, ChatGPT, Gemini) for product research and recommendations, Samsung needed to understand and influence its brand presence in this new discovery environment.
The campaign needed to drive awareness through traditional video placements while simultaneously measuring Samsung's visibility and sentiment within AI-generated responses a metric that is rapidly becoming as important as search ranking.
How often the brand appears when users ask AI assistants about the product category (e.g. 'best smartphones').
The quality and tone of brand mentions within AI responses (positive, neutral, negative).
Where the brand ranks in AI-generated recommendation lists against competitors.
The Alkimi Approach
3.9x
Gen Quiz (S11) achieved 3.9x CTR vs benchmark with 84.08% VCR
4.1x
Visual Learning (S11) achieved 4.1x CTR vs benchmark with 84.27% VCR
2.7x
Overall campaign achieved 2.7x CTR vs 0.10% benchmark
82.39%
Overall VCR exceeded the 75% industry benchmark by +7.39pp